Conducted 4 in-depth interviews with DSPs and organized a brainstorming session with the team to align on key user flows.
Designed wireframes based on insights earned from customer interviews.
After a number of iteractions based on the team and leadership feedback, came up with final high-fidelity mockups and clickable prototype.
Tested the clickable prototype with DSPs by asking them to complete multiple tasks in different scenarios.
Made final iteration to the mockups and presented to the leadership for approval.
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